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Visitors Program with Consumer Behavior Class

Description: The Visitors Program is a great opportunity to get a glimpse of life as an MBA student at Smith. The program will include a class visit, information session, lunch with students, and a tour of the Smith School. Please arrive early as the program will start promptly at 11:45AM.

Class Description:
Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business.
Category: Visitors Program
Host(s):
Contact Phone: (301) 405-2559
Contact E-mail: khuddy@rhsmith.umd.edu
Starts On: 01 Apr 2013 11:45 AM ET
Ends On: 01 Apr 2013 05:15 PM ET
Location: College Park Campus
Address: Robert H. Smith School of Business
2303 Van Munching Hall
College Park, MD 20742
Details/Directions: For GPS purposes, please use the following address: 7621 Mowatt Lane, College Park, MD 20742

More detailed driving instructions can be found here.
Status: This event has passed.