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Visitors Program with Public Relations & Communication for Executives

Description: The Visitors Program is a great opportunity to get a glimpse of life as an MBA student at Smith. The program will include a class visit, information session, lunch with students, and a tour of the Smith School.

Please arrive early the class begins promptly at 10:15 AM.

Class Description:
The Public Relations & Communications for Executives course for MBAs will provide in-depth study of communication, public relations, and reputation management for MBA students. The course includes an introduction to communication strategy, function and performance. Students will be introduced to the principles of executive and personal branding; media relations and media training; corporate social responsibility; community relations; multicultural and multigenerational communication; integrated marketing communication; crisis communication; social media; and how organizations manage relationships with government, investors, employees and other important audiences.
Category: Visitors Program
Host(s):
Contact Phone: (301) 405-6941
Contact E-mail: skeifline@rhsmith.umd.edu
Starts On: 21 Nov 2013 10:15 AM ET
Ends On: 21 Nov 2013 04:00 PM ET
Location: College Park Campus
Address: Robert H. Smith School of Business
2303 Van Munching Hall
College Park, MD 20742
Details/Directions: For GPS purposes, please use the following address: 7621 Mowatt Lane, College Park, MD 20742

More detailed driving instructions can be found here.
Status: Canceled