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Visitors Program with New Product Development Class

Description: The Visitors Program is a great opportunity to get a glimpse of life as an MBA student at Smith. The program will include a class visit, information session, lunch with students, and a tour of the Smith School. Please arrive early as the program will start promptly at 11:45AM.

Class Description:
The New Product Development course for MBAs will teach students about the business and management aspects of developing and bringing new products to market. The course will cover a broad array of topics including new product process, product marketing, product strategy, product portfolio management, and product team organization. Students will apply these topics in a dynamic and interactive group environment. At the completion of the course, students should have a good understanding of the fundamentals of new product development and should be able to use the information learned to make informed decisions in areas related to product specific businesses.
Category: Full Time MBA Visitors Program
Contact Phone: (301) 405-6941
Contact E-mail:
Starts On: 02 May 2013 11:45 AM ET
Ends On: 02 May 2013 05:00 PM ET
Location: College Park Campus
Address: Robert H. Smith School of Business
2303 Van Munching Hall
College Park, MD 20742
Details/Directions: For GPS purposes, please use the following address: 7621 Mowatt Lane, College Park, MD 20742

More detailed driving instructions can be found here.
Status: This event has passed.