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Visitors Program with Marketing Strategy

Description: The Visitors Program is a great opportunity to get a glimpse of life as an MBA student at Smith. The program will include a class visit, information session, lunch with students, and a tour of the Smith School.

Please arrive on time, the visitors program will begin promptly at 8:15 AM.

Class Description:
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.
Category: Full Time MBA Visitors Program
Contact Phone: (301) 405-6941
Contact E-mail:
Starts On: 16 Apr 2014 08:15 AM ET
Ends On: 16 Apr 2014 01:30 PM ET
Location: College Park Campus
Address: Robert H. Smith School of Business
2303 Van Munching Hall
College Park, MD 20742
Details/Directions: For GPS purposes, please use the following address: 7621 Mowatt Lane, College Park, MD 20742

More detailed driving instructions can be found here.
Status: This event has passed.